Intermedia Arts has now launched a national new market research service.

By filming real people and interviewing them in the streets, clients can get a clear message of what the consumer thinks of their product. This style of market research can be very powerful due to its spontanaeousity and targeting.

A fully edited DVD tightly and entertaingly cut has being welcomed by clients. It makes research accessible, available, memorable and of interest to a wide audience, not just people who are market research, marketing or advertising literate. It is a powerful way to convey a message, straight from the horse’s mouth and extremely believable.

People generally don’t mind being filmed as itt makes them feel that their opinions are going to be heard and actioned. See example: